Our identity
I am NYNA
I am the light in the night. I am what you are and what you could become. With me, you can make it. I am the gaze on the world. I am day and night, a rainbow of a thousand colors.
NYNA stands for New York Nieuw Amsterdam – a bridge between past and present, between the historic roots of the Big Apple and its contemporary energy. We are a lifestyle brand that celebrates New York’s authentic soul, the city that transformed from Nieuw Amsterdam to the world’s most vibrant metropolis.
Our mission
-
Storytelling Design
Every product is designed to tell the unique story
of New York, connecting you to its vibrant soul. -
Cultural Connection
Our collection celebrates diversity, history, and
innovation—values that make New York iconic. -
Urban Inspiration
NYNA empowers you to carry the spirit of
reinvention and energy, every single day.
The story we celebrate
Life in New York is characterized by a unique mix of history, culture, social diversity, and vibrant urban activity. New York is the world’s stage: every corner tells a story, every street witnesses encounters between cultures, and every neighborhood is a crossroads of ideas, dreams, and perspectives.
From its beginnings as Nieuw Amsterdam, the city has undergone major transformations, becoming, in just a few centuries, the global metropolis we know today. Historically, New York has been the center of major waves of immigration since the mid-1800s, creating a multicultural and lively reality that continues to inspire the world.
Our approach
Today, daily life in New York is marked by a fast-paced and practical style. The city offers great expressive freedom in fashion, art, and behavior. This spirit of freedom and creativity is what gives life to our designs.
Our products capture:
- The cultural diversity that makes New York unique
- The urban energy of its iconic neighborhoods
- The living history found in its streets
- The ongoing innovation that characterizes the city
- The spirit of reinvention that belongs to every New Yorker
Our vision
NYNA is not just a brand; it’s a cultural movement. We aim to be the meeting point between:
- Tradition and innovation: from the glory of New Amsterdam to the trends of New York Fashion Week
- Local and global: from the culture of historic neighborhoods to the city’s worldwide influence
- Art and commerce: from murals in Brooklyn to the great department stores of 5th Avenue
- Sustainability and style: through our print-on-demand model that eliminates waste and champions quality
Our values
- Authenticity: Every design comes from in-depth research on New York’s history and culture
- Inclusivity: Like New York welcomes people from all over the world, NYNA celebrates diversity
- Quality: We use only premium materials and trusted partners to ensure long-lasting products
- Sustainability: Our print-on-demand model reduces environmental impact by eliminating waste and warehousing
- Community: We build a global family of lovers of New York’s urban culture
Our promise
With NYNA, you’re not just wearing clothing or using an accessory. You’re carrying a piece of New York’s magic—the same energy that turned a small Dutch colony into the world capital of dreams and opportunities.
New York – NYNA: where history, multiculturalism, and urban life converge to create something extraordinary, every single day.
NYNA is more than a brand:
it’s the essence of a city that never ceases to amaze, condensed into products that tell its extraordinary story.